Use case

AI support for renewal conversations

The renewal call is a sales call wearing a friendlier name.

The short answer

Renewal conversations turn on signals that are easy to move past: a mention of alternatives, a change in sponsor, a quiet complaint. Axelize reads the call against the account's full history and suggests the response that addresses the risk or names the expansion.

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The moment

The customer is polite, non-committal, and mentions they've been 'looking at options'. That sentence is the whole meeting, and it is easy to nod past it.

What that looks like

On a follow up call, Isaiah Langer from Litware says: “To be honest, we've been looking at a few other options.” Axelize finds: Most of Litware's support tickets last quarter were about delayed reports, which the June release fixed. It suggests: “Thank you for saying it. Most of last quarter's tickets were the report delays, and the June release fixed those. Is that what's behind it, or is there something we haven't heard yet?” Names the known problem first, shows it was fixed, then asks what else is going on while there is still time to answer it.

An example with a fictional company. The buyer's line, the fact Axelize found, and the reply it put on the seller's screen.

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What Axelize does

  1. The signal is flagged

    A shift in tone, an unprompted mention of a competitor, or a new stakeholder in the room.

  2. The history is applied

    What was promised, what shipped, what went wrong. All of it is in the account record.

  3. The response is written

    Addressing the concern directly, or naming the expansion when the opening appears.

Frequently asked questions

Does it use past meetings with this customer?
Yes. Previous meetings, notes and files on the account are all part of the context the live suggestions draw on.

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