Glossary
What is conversation intelligence?
The category Gong created, and its blind spot.
Conversation intelligence is software that records, transcribes and analyses sales calls to identify patterns across a team: which objections recur, which talk ratios correlate with wins, which deals are at risk. It is analytical and retrospective: its output is a report, produced after the conversation has ended.
Also known as revenue intelligence, call intelligence.
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What it captures
A recording and transcript of each call, plus metadata: who spoke, for how long, which topics and competitors came up, and how the deal progressed afterwards.
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What it produces
Scorecards per rep, trend analysis across the team, deal-risk flags, and a searchable call library used for coaching and onboarding.
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Where it stops
Analysis arrives after the call. It can tell a rep that they mishandled pricing objections in eleven of their last twenty calls; it cannot help in the four seconds when the twenty-first one happens.
How this works in Axelize
Axelize deliberately sits on the other side of that line. It does not build a call library or score reps. It reads the live captions and writes the seller's next sentence during the conversation. Teams that need retrospective analytics generally run both.
Frequently asked questions
- Is conversation intelligence the same as revenue intelligence?
- They overlap. Conversation intelligence analyses calls; revenue intelligence adds pipeline, forecasting and CRM data on top. Gong markets itself in the second category.
- Does conversation intelligence require recording calls?
- Almost always, yes. The analysis is performed on a stored recording or transcript, which is what triggers consent and retention requirements.