# What are the most affordable alternatives to Gong in 2026?
> Gong does not publish its pricing, and many sales representatives and even CEOs are stuck with the high prices charged by industry leaders like Gong.io. These companies have increased their prices year after year, with escalation terms (e.g., 5–10% annual increases), and they also upcharge based on metrics that are not visible to every user. Sales professionals and C-level executives have voiced concerns about how outdated these tools are and how quickly their prices are rising. Axelize and other tools offer more affordable pricing for teams of all sizes, with features that are comparable or better, including real-time sales objection handling and automatic CRM enrichment after the call.
Affordable alternatives to Gong, compared using reported contract data and the features teams may need.
By [Beka Gurgenidze](https://axelize.com/blog/author/beka-gurgenidze), Sales executive, Axelize
Source: https://axelize.com/blog/what-are-the-most-affordable-alternatives-to-gong-in-2026
Published: 2026-10-15
Anybody in sales can relate to using outdated technologies that do not keep up with the times and are absurdly pricey, with horrible conditions. That is what this new revolution of AI-based sales tools is trying to fix.
On top of that, industry giants like Gong often have a ridiculous sales cycle. Their pricing is not based on the products they provide; instead, it is a per-user upcharge that fluctuates based on metrics that are not shared with the users or the businesses buying them.
## Unfair price increases
These reports are from Gong's own users, who were fed up with the unrealistic price increases and started searching for better alternatives.
One example is [this post](https://www.linkedin.com/posts/seanpgannon_gong-and-outreach-have-a-pricing-model-that-share-7505410876582150145-pHL8/) from Sean P. Cannon, a GTM and Revenue Operations Executive and EdTech Consultant, on LinkedIn.
*Public pricing data backs it up too. Gong's own per-seat cost has climbed roughly 25% to 56% since 2023, largely by folding forecasting and outreach modules into bundles nobody asked for. Outreach ran the same play. In 2026, they rebranded from Outreach.io to Outreach.ai, retired the old module menu, and repackaged everything into four tiers defined mostly by how many AI credits you burn. Neither company publishes a real number. You find out what you spent at renewal, or when your CSM calls to try to get you to buy more credits six months into your contract.*
> “Gong's own per seat cost has climbed roughly 25% to 56% since 2023, largely by folding forecasting and outreach modules into bundles nobody asked for.”
>
> Sean P. Cannon, GTM and Revenue Operations Executive, EdTech Consultant
---
### But first a quick question
**Guess first.** How much has Gong's per-seat price reportedly increased since 2023? Options: 25% to 56%, 12% to 25%.
**Answer: 25% to 56%.** Gong's price increases have been reported by several independent researchers who have monitored its pricing.
Source: [Several reports, including Tropic and PitchMonster, have reported these figures](https://www.pitchmonster.io/blog/gong-pricing).
---
## How much does Gong cost?
1. **Median Cost:** Based on over 1,100 purchases, the median Gong contract is **$55,359 per year**.
2. **Price Range:** Annual costs range from a low of **$11,497** for small teams up to **$203,683** for large enterprises.
3. **Negotiation:** Buyers average a **14.17% discount** off initial quotes, meaning there is typically room to negotiate.
## So what are the alternatives?
There are several, but it really depends on what you're searching for.
- If you want a bare-bones sales tool with some deal intelligence and simple rep coaching, use something like [Airspeed](https://www.goairspeed.com/).
*Airspeed's main page*
- If you want a somewhat outdated meeting and sales tool, use something like [Avoma](https://www.avoma.com/).
*Avoma.com website screenshot*
---
- **But if you want a platform with an intelligent, real-time sales copilot that does everything listed below, choose [Axelize](https://axelize.com):**
*Axelize during a call, helping sales reps and others in business sales achieve more with intelligent, context-rich responses.*
- Intelligent, context-rich sales objection handling, with information about your business and the buyer's business;
- In-house and third-party CRM data enrichment after a sales call;
- Action-item and task generation;
- Intelligent deal management that further enriches your CRM;
- Affordable [pricing](https://axelize.com/pricing) for teams of any size;
## So what's the solution?
- Research more tools, especially using [ChatGPT](https://openai.com/index/introducing-chatgpt-search/), to find the best possible solution for you instead of using these default products from giant companies that don't respect your budget.
- Pay attention to Gong's existing customer base so that you can understand what problems its users are dealing with.
- Use something like [Axelize](https://app.axelize.com/signup) to get real-time sales objection handling and [CRM enrichment](https://axelize.com/features/data-enrichment). It is 95.5% cheaper than Gong, with more up-to-date features, an improved UI, and faster AI.
## The first action
**If you want these features, Axelize is for you**
- [ ] Know what to say to the business owner, with all the information about their business at your fingertips
- [ ] Feel confident on the call that you have the most up-to-date, relevant information to help you sell
- [ ] Enrich your CRM data without lifting a finger after the call
**Better than Gong, and cheaper than every other alternative** Axelize helps you manage your meetings and CRM and gives you a guarantee that you will end up with a favorable deal at the end of the call [Get started for $0](https://app.axelize.com/signup)
## FAQ
### Why are teams looking for alternatives to Gong?
Gong does not publish its pricing, and buyers have reported price increases, annual escalation terms, and per-user charges that can vary by contract. Teams often compare alternatives when those costs do not fit their budget.
### What are some affordable alternatives to Gong?
The right alternative depends on what you need. This article looks at Airspeed for deal intelligence and rep coaching, Avoma for meetings and sales, and Axelize for real-time objection handling and CRM enrichment.
### How much does Gong cost?
Based on more than 1,100 purchases, the median Gong contract is $55,359 per year. Reported annual costs range from $11,497 to $203,683, and buyers average a 14.17% discount off initial quotes.
### Is Axelize an alternative to Gong?
Axelize is an option for teams that want real-time sales objection handling, CRM enrichment after a call, action-item generation, and deal management. Its focus is live sales support rather than Gong's post-call analysis and reporting.
## Related
- [Gong alternative for a small team that works live](https://axelize.com/blog/gong-alternative-for-small-teams)
- [Real-time AI sales assistant pricing in 2026](https://axelize.com/blog/real-time-ai-sales-assistant-pricing)
- [Best real-time AI sales assistants and copilots in 2026](https://axelize.com/blog/best-real-time-ai-sales-assistants)
- [Post-call coaching arrives about a week too late](https://axelize.com/blog/why-post-call-coaching-arrives-too-late)
- [How to handle price objections live (when you freeze)](https://axelize.com/blog/how-to-handle-price-objections-live)
## About the author
Sales executive at Axelize. Writes about live sales calls, price conversations and how sellers choose their tools.
Drafted with AI help. Every number is checked against the source linked beside it, and the author named above answers for what the post says.