# Free MEDDIC Deal Scorecard

> A MEDDIC scorecard rates how well qualified a deal is across six areas: metrics, economic buyer, decision criteria, decision process, identified pain and champion. Answer one question for each area, and this tool returns a score, a verdict and the gaps to close first, with a question for each. It is free.

Answer six questions about a deal. Get a qualification score and the question to ask next for every gap.

Source: https://axelize.com/tools/meddic-deal-scorecard  
Last updated: 2026-10-09

## The six questions

### M: Metrics

Does the buyer have a measurable result in mind?

- We have not discussed it (0)
- Vague, with no numbers (1)
- A target, not yet agreed (2)
- A number the buyer stated and agreed (3)

Question to ask next: "What number would tell you this worked, and who tracks it today?"

### E: Economic buyer

Do you know who controls the budget, and have you reached them?

- No idea who it is (0)
- We know the name only (1)
- Met once, or through the champion (2)
- Spoken directly, and they support it (3)

Question to ask next: "Who signs off on spend like this, and could they join the next call?"

### D: Decision criteria

Do you know how the buyer will choose?

- No (0)
- Some, but assumed by us (1)
- Stated, not ranked (2)
- Ranked and written down (3)

Question to ask next: "What three things will decide this, in order of importance?"

### D: Decision process

Do you know the steps from here to a signed deal?

- No (0)
- Only the next step (1)
- Most steps, but no dates (2)
- Every step, with dates and owners (3)

Question to ask next: "Walk me through what happens between now and signature. Who is involved at each step?"

### I: Identified pain

Is the buyer's problem clear, and does it cost them something?

- No pain found (0)
- Mild, a nice to have (1)
- Real pain, cost unknown (2)
- Costed and urgent (3)

Question to ask next: "What does this problem cost each month, and what happens if nothing changes?"

### C: Champion

Does someone inside the buyer's company sell for you?

- No one (0)
- Friendly, but with no influence (1)
- Influential, not yet selling for us (2)
- Influential and actively selling for us (3)

Question to ask next: "What would you need from me to make the case to your team?"

## What the score means

- **Not qualified yet** (from 0%): Most of what makes a deal real is still missing. Spend the next call on discovery, not on the proposal.
- **Early stage** (from 40%): There is a real opportunity, but several areas rest on assumptions. Close the gaps below before you forecast it.
- **Qualified** (from 70%): The deal is well understood. Close the remaining gaps so nothing surprises you in the last two weeks.
- **Strongly qualified** (from 90%): Every area is known and supported. The risk now is timing and execution, not qualification.

The highest possible score is 18 points.

## How it works

### Answer six questions

One for each MEDDIC area. Pick the option that is true today, not the one you expect to be true by the next call.

### Read the score

A percentage, a verdict and a plain description of what that stage of qualification looks like.

### Close the weakest gaps

The lowest scoring areas come first, each with a question to ask on the next call.

## Who it is for

Account executives and managers who review deals, and founders who want an honest read on a pipeline they are about to forecast.

## Ask the gap question on the live call

This tool finds the gaps after the fact. Axelize follows the conversation and writes the next question while the buyer is on the line, from the account's own records.

[Start free](https://app.axelize.com/signup?from=tool&tool=meddic-deal-scorecard)

## FAQ

### What does MEDDIC stand for?

MEDDIC stands for metrics, economic buyer, decision criteria, decision process, identify pain and champion. It is a sales qualification method used mostly for complex, higher value deals.

### How is the score calculated?

Each answer is worth zero to three points, so the highest possible total is 18. The score is the total as a percentage. It is a way to compare deals and spot gaps, not a forecast.

### How often should I score a deal?

Score it when it enters your pipeline, again before any forecast call and after any call that changes the picture. A score that never moves usually means the deal has stopped moving.

### Is my answer saved anywhere?

No. The scorecard runs in your browser and nothing is sent or stored.

## Related

- [What is MEDDIC?](https://axelize.com/glossary/meddic)
- [Discovery question planner](https://axelize.com/tools/discovery-call-question-planner)
- [Discovery calls with Axelize](https://axelize.com/use-cases/discovery-calls)
- [Discovery question templates](https://axelize.com/templates/discovery-questions)