# What is MEDDIC?

> MEDDIC is a qualification framework for complex B2B sales, made of six checks: Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion. A deal that cannot answer all six is not qualified, regardless of how enthusiastic the conversation felt.

Six things you must know before you forecast a deal.

Source: https://axelize.com/glossary/meddic  
Last updated: 2026-08-10

Also known as: MEDDPICC, MEDDICC

## Detail

### Metrics

The quantified outcome the buyer expects. Not 'improve efficiency', but a number they would defend to their CFO.

### Economic buyer

The person who can approve the spend. If you have not spoken to them, you do not have a deal.

### Decision criteria

The explicit standards the purchase is judged against, technical and commercial.

### Decision process

The actual steps between now and signature: legal, security, procurement, and who owns each.

### Identify pain

The specific problem costing them something today. Pain drives urgency; interest does not.

### Champion

Someone inside the account with influence who sells on your behalf when you are not in the room.

## How this works in Axelize

Axelize tracks which of these are still unanswered as a discovery call unfolds, and suggests the specific question that surfaces the missing one, phrased as something you would actually say out loud rather than read off a checklist.

## FAQ

### What is the difference between MEDDIC and MEDDPICC?

MEDDPICC adds Paper process (the contracting and legal steps) and Competition to the original six, making it more explicit about what stalls late-stage enterprise deals.

### Is MEDDIC better than BANT?

It is more thorough and better suited to complex, multi-stakeholder deals. BANT is faster and adequate for shorter, single-decision-maker sales.

## Related

- [BANT](https://axelize.com/glossary/bant)
- [Discovery calls](https://axelize.com/use-cases/discovery-calls)