# What is conversation intelligence?

> Conversation intelligence is software that records, transcribes and analyses sales calls to identify patterns across a team: which objections recur, which talk ratios correlate with wins, which deals are at risk. It is analytical and retrospective: its output is a report, produced after the conversation has ended.

The category Gong created, and its blind spot.

Source: https://axelize.com/glossary/conversation-intelligence  
Last updated: 2026-08-10

Also known as: revenue intelligence, call intelligence

## Detail

### What it captures

A recording and transcript of each call, plus metadata: who spoke, for how long, which topics and competitors came up, and how the deal progressed afterwards.

### What it produces

Scorecards per rep, trend analysis across the team, deal-risk flags, and a searchable call library used for coaching and onboarding.

### Where it stops

Analysis arrives after the call. It can tell a rep that they mishandled pricing objections in eleven of their last twenty calls; it cannot help in the four seconds when the twenty-first one happens.

## How this works in Axelize

Axelize deliberately sits on the other side of that line. It does not build a call library or score reps. It reads the live captions and writes the seller's next sentence during the conversation. Teams that need retrospective analytics generally run both.

## FAQ

### Is conversation intelligence the same as revenue intelligence?

They overlap. Conversation intelligence analyses calls; revenue intelligence adds pipeline, forecasting and CRM data on top. Gong markets itself in the second category.

### Does conversation intelligence require recording calls?

Almost always, yes. The analysis is performed on a stored recording or transcript, which is what triggers consent and retention requirements.

## Related

- [Axelize vs Gong](https://axelize.com/compare/axelize-vs-gong)
- [Sales managers](https://axelize.com/solutions/sales-managers)