# AI meeting preparation

> AI meeting preparation is an automatically researched brief produced before a sales call. Axelize reads the account's website, recent news and your own CRM notes, then summarises who they are, what changed recently, and which parts of your product map to their situation.

Walk in already knowing their business.

Source: https://axelize.com/features/meeting-preparation  
Last updated: 2026-08-10

## What it gives you

### Research that actually happened

The brief cites the pages it read, so you can open the source before you quote it on a call.

### Ready before you dial

Prep runs off the calendar invite, so the brief exists by the time you sit down.

### Feeds the live call

The same context is what the in-call suggestions are grounded in. Prep is not a separate artefact.

## How it works

### The account is identified

From the invite's attendees and their email domain.

### Public sources are read

Company site, product pages and recent news, plus anything you have attached to the account.

### The brief is written

Who they are, what changed, likely objections, and the products worth raising.

## FAQ

### Where does the research come from?

Publicly available pages: the company's own website and recent news, plus the notes, files and products you have already stored in Axelize.

### How long before the meeting is the brief ready?

It is generated when the meeting is created or imported, so it is available well before the call rather than minutes beforehand.

## Related

- [Account context](https://axelize.com/features/account-context)
- [Discovery calls](https://axelize.com/use-cases/discovery-calls)